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How can my school use social media successfully?

Whether you like it or hate it, social media is here to stay and if your school is not already using it, then now is the time to start!

Before you embark on using social media as a communications channel you need to think about HOW you are going to use it, WHO will be responsible for updating it, and WHAT platforms are the best to reach your target audience.

School Success Stories

Redcar and Cleveland Teacher Training Partnership (RCTTP) had a Facebook page but since a previous staff member left the business, it hadn’t been updated frequently and lay dormant. They approached us a few months before admissions opened for their courses in order to help drive traffic to their website and generate admissions.

How did we help?

We had meetings with RCTTP to really get to grips with their mission, tone and communication style. By doing this, we ensured that we could accurately represent them on social media.

Our social media work included:

  • Creating detailed weekly plans of what we’d be posting and when
  • Post and graphic creation for posts
  • In-depth social media and website reporting
  • Website changes and landing page creation for campaigns
  • Set up and launch of paid social media campaigns

What was the result?

We rejuvenated RCTTP’s Facebook page, regularly posting a variety of content out to their followers. This steady stream of content had a very positive effect on their profile, causing a 1,714% increase in engagement and 426% increase in post reach within the first week. We also successfully generated website enquiries from our paid Facebook campaigns.

Blog Articles

Without a solid plan, social media usage can quickly go awry or fall by the wayside. We’ve created a blog to help you create a plan for your school’s social media.

7 step guide to use social media plans

Useful Resources

Facebook Ads are a great way of ensuring your messages are seen by exactly who you want to see them. Our free downloadable guide has instructions for getting started!

use social media ads to drive admissions and generate awareness


School Solutions

Branding

Ensuring a professional and consistent brand for your school. Will support any marketing strategy your audience will be familiar with your brand.

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School Websites

Your school website is one of the key places a prospective parent will visit to find out more about your school. Ensuring your website reflects your school and key messages are tailored to prospective parents and carers is a must.

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Marketing Strategy

Using smart strategies to reach your target demographics online, as well as physical activities to get in front of people will allow you to maximise potential admissions. We can work with you to create a marketing plan to increase enrolment.

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Social Media

Knowing what channels your target market are using and targeting them with key messages can be a cost effective way of market-ing your school to prospective parents & carers. Our team can support you to plan your content and design effective social media campaigns.

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PPC

In a competitive marketplace, where schools are competing for pupils, just designing and launching a website may not be enough. If you want to give your website that extra BOOST, you can utilise many paid advertising solutions that support your goal to the top of the search engines.

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