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How do I make my school website stand out?

Your School website is one of the most important assets your school has. Done right and it is a window into your school and everything that is amazing about it.

Ensuring your school website is performing however is reliant upon a number of things – is it easy to find, can visitors find what they want easily, and does it look engaging and tell your schools story?

School Success Stories

Billingham South Primary School are officially the “first British ‘outstandingly happy’ school”, but you wouldn’t have known it from their old website. Featuring drab, dark colours, a bland header and photos that didn’t represent these happy visions and values, they needed a new site that truly reflected this new brand. The site also had to be functional and easy-to-use for parents, students and staff.

How did we help?

Working alongside Billingham South was an absolute joy. We quickly realised how they’d earned their title as Britain’s first outstandingly happy school! Their excitement was infectious and we knew this would be a special project.

On top of this super-fun, exciting design, we included:
• Carefully considered fonts to get a playful and creative feel from the site
• Graphics that have since been customised for use in other areas, both digitally and physically in the school
• Our suite of school-focused functionality to simplify tasks and organisation
• Using existing digital skills from within the school to create superb graphics and video

What was the result?

The school were absolutely over the moon with the website, going on to create even more videos for other areas of the site to carry the branding on themselves! We’ve worked closely with staff there since to deliver additional training and features for the site.

Blog Articles

There are lots of factors to consider when putting together a new school website. Read our blog to find out more about the process.

Useful Resources

SEO is a great way to make your website stand out on search engines. We’ve created a downloadable checklist to help you out.

School Solutions

Branding

Ensuring a professional and consistent brand for your school. Will support any marketing strategy your audience will be familiar with your brand.

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School Websites

Your school website is one of the key places a prospective parent will visit to find out more about your school. Ensuring your website reflects your school and key messages are tailored to prospective parents and carers is a must.

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Marketing Strategy

Using smart strategies to reach your target demographics online, as well as physical activities to get in front of people will allow you to maximise potential admissions. We can work with you to create a marketing plan to increase enrolment.

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Social Media

Knowing what channels your target market are using and targeting them with key messages can be a cost effective way of market-ing your school to prospective parents & carers. Our team can support you to plan your content and design effective social media campaigns.

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PPC

In a competitive marketplace, where schools are competing for pupils, just designing and launching a website may not be enough. If you want to give your website that extra BOOST, you can utilise many paid advertising solutions that support your goal to the top of the search engines.

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