This blog article is only available to registered users please see a snippet below. Registration is free. Please click here to register to access the full content

You may or may not have come across the term SEO when considering marketing your school – and no, we’re not talking about Senior Executive Officers! SEO stands for Search Engine Optimisation, which is a set of practices carried out on your website that affects what position it appears in for organic searches. As an example, say you work at a school in Middlesbrough and a new family moves to the area. The family head to Google and search for ‘best primary schools Middlesbrough’. Obviously you want to be one of the first results, so they’ll see your school and […]