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MAT Solutions

More and more Multi Academy Trusts are emerging as schools get ever closer to the government’s 2030 deadline to join a MAT. We understand it can be a daunting and difficult process to find and join a suitable Trust for your school, but our team are here to take away some of the stress and troubles that may crop up along the way.

Developing and growing your Multi Academy Trust is very different to managing a school. Therefore, the iTCHYROBOT team have created a range of web, marketing and branding solutions that can fit seamlessly into your existing processes, designed to support MATs through their formation and growth. Our range of dedicated solutions are focused on the needs and requirements at a Trust level.

The emergence of even more MATs will lead to higher competition for attracting prospective schools, students and staff. It’s vital that your chosen schools have the branding, attitude and results to complement your Trust and grow it further.

MAT WEB SOLUTIONS

MAT MARKETING SOLUTIONS

MAT BRANDING SOLUTIONS

MAT SUPPORT SOLUTIONS

IRONSTONE ACADEMY TRUST

Take a look at our school story of how we support Ironstone Academy Trust with their school websites and tech solutions…

MAT WEB SOLUTIONS

Your MAT website is now not just a nice to have but a necessity. As the forefront of your Trust, your
MAT website should be appealing to several markets, including current parents, prospective
parents & schools and other key stakeholders. The purpose of the site differs from your standard
school site and stands as a selling tool for your Trust.

Your Trust needs to portray impact, collaboration and shared goals and values. Many Trusts who
have worked with us need to ensure that their brand is delivered professionally and consistently
across all communication channels. Whether your Trust needs a shared approach to your brand, or
you prefer for schools to promote their individuality; we can provide a solution.

Consistency is Key 

Different Multi-Academy Trusts have different needs when it comes to websites. When MATs are formed, it’s likely that each school within the MAT will have a completely different looking website. It’s an important, but difficult, balancing act to ensure consistency across the MAT brand whilst maintaining each school’s individuality and uniqueness. 

Each school site might have a different level of functionality, with some sites being little more than a few pages of information and some having full systems integrated into them. Having such a range of sites within your MAT can cause issues between schools and for existing and prospective parents. 

Whatever your design requirements, our skill and experience will allow us to create the exact designs you’re looking for. Designs with minimal changes across schools allow for bulk savings across the trust, lowering expense for the same high quality of design. 

Time Saving and Efficient 

With a shared approach to your Trust and schools’ websites, your MAT will benefit from cost-savings and a solid foundation for a scaling solution. 

Our content management system also comes packed with time saving solutions including shared policies so your staff are not duplicating effort on jobs that can be done once.  

Maximising your Budgets 

Ensuring your budgets are maximised to achieve value for money without compromising on quality is a balance that is not often achieved. iTCHYROBOT strives to ensure that our schools are getting the best products and support without the need to purchase additional products and services from other suppliers. 

Our platform includes integrated features such as a Parents’ Evening system, digital policy signing, letters to parents with signature tracking and many more features that your school is often paying extra for. This is in addition to an integrated Ofsted Checker, which also saves time in ensuring you are compliant with all statutory regulations. 

Our fees are simple and fixed so your budgets can be easily accounted for and managed. We don’t have any hidden costs or additional fees when launching new products. Our web platform fees remain the same regardless of any new products or features we add. 

TAKE A LOOK AT SOME OF OUR WORK

MAT MARKETING SOLUTIONS

Whether you already have in-house marketing support and would like a trusted partner to call upon
in times of need or are looking to recruit a marketing professional, the team at iTCHYROBOT can
help.
Recruiting new staff can be daunting and ensuring all requirements and needs are met with one
person is like finding a needle in a haystack, not to mention a costly and time-consuming exercise.
Have you ever considered outsourcing your web and marketing function to a multi-skilled team with
years of experience within the education sector?

Why outsource your Trust’s marketing
and website function?

  • No employment issues
  • No costly recruitment campaigns
  • Timesaving compared to staff
  • Can be difficult to find someone to fit the needs of the Trust
  • Benefit from a multi-skilled team at a fraction of the cost of an in-house resource
  • Experience in education sector can be difficult to find
  • Provide innovative solutions across all marketing and technical functions

Marketing a multi-academy trust may be a new phenomenon to the education sector, but it is a necessary requirement with the growing number of Trusts, plus the recent DfE white paper which requires every school to be part of a Trust by 2030.

So how does your Trust approach marketing and how can iTCHYROBOT support you with this?

Marketing Audits

Reviewing your marketing activity can save your Trust unnecessary costs and help to attribute your budgets to activities and resources that you know work.

Marketing Strategy & Planning

The first step in any process is planning. You may have overall vision and goals for your Trust but what part does your marketing play in this?
You can’t grow or scale your Trust if no-one knows you exist, nor can you create synergy within your trust if your shared strategy and goals are not communicated effectively.

MAT DIGITAL SOLUTIONS

With the vast majority of the world online now, digital channels are one of the best ways to reach your target audience. Whether that’s through targeting people with adverts on social media, paying to reach them on search engines or carrying out the long-term process of appearing in searches organically, these are all valid ways to get your MAT in front of the people who matter to you.

We can support you with Social Media, PPC and SEO for any of your Trust or school campaigns.

If you are looking for a hybrid approach to marketing with iTCHYROBOT working closely with
your in-house resource or need the entire marketing function outsourced, then we can help.

MAT BRANDING SOLUTIONS

Your Trust’s brand can evoke many feelings and emotions amongst your school communities. It is therefore important that this brand is professional, credible and consistent across all of your Trust websites, marketing collateral and social channels.

Your brand is much more than your logo and needs to feed into your overall marketing strategy. The team have worked alongside many organisations to support the development of brands, creation of brand strategies as well as influencing how this is portrayed in the wider community.

BRAND CREATION

A well thought-out brand is crucial to the success of any Trust. Our design team can support the creation of your Trust branding and provide brand guidelines to ensure consistency across all channels.

BRAND STRATEGY

Your MAT brand should reflect everything you stand for and be portrayed visually through your messages and promotional channels. We can help devise how that
vision is portrayed.

BRANDING SOLUTIONS

  • Trust Prospectus/Brochure
  • School Prospectus
  • Flyers/Leaflets
  • Banners and Signage
  • Graphics for social media
  • Promotional Materials

If you are serious about making your brand stand out, then you need to speak to the experts!

MAT SUPPORT PACKAGES

iTCHYROBOT are uniquely positioned to provide a number of customisable packages to support the management and growth of Multi Academy Trusts. Whether your MAT needs help with marketing, or someone to take control of hosting and making changes to your website, our team have the knowledge and experience to do so.

We’ll work alongside your trust to develop a specific plan and package to ensure that you can focus more on providing high quality education and a fantastic Trust experience.

Support Package Examples

Web Support

Our web support package can assist your Trust with the management and updating of your Trust websites.

What’s included?

If your current website is built on WordPress (which we know the majority of school websites are, then we can help!)

  • Secure and managed hosting
  • Content updates to your Trust and academy sites – this can be anything from creating a new page, images to uploading all of your new policies
  • Graphic editing and creation
  • Termly review meetings
  • Annual statutory check
  • Google Analytics integration

SEO Package

SEO is vital for getting your Trust’s website found online. Getting to the top of search engines without paying for ads is a long-term strategy that will serve you well into the future.

What’s included?

There are a number of works that make up our SEO project, including but not limited to:

  • Google Analytics integration
  • CTA click tracking to see what traffic sources are driving conversions
  • Monthly reports of activity and recommendations
  • On-site optimisation (creation and implementation of metadata, page titles, alt text etc.)
  • Link-building with third-party websites

Social Media

Trusts, and schools, are using social media more than ever to get their message in front of people. Whether it’s Facebook, Twitter, Instagram or anything else, we can help you make the most of the platform.

What’s included?

Social media packages can vary wildly depending on what platforms you want to focus on, but here are some ideas of how we can help:

  • Create professional graphics for your profile and cover images
  • Creation of social media graphics for posts
  • 6 month plan and strategy
  • Assistance with recruitment posts
  • Optional paid ads to target specific demographics or audiences

Graphics Package

iTCHYROBOT has experience in creating high quality graphics for use online and for print. Whether you need branded PDFs to send out, school signage or brochures for open days, we have the skills to create graphics and documents for your Trust.

What’s Included

We can tailor a package to your specific needs, but some of the options we offer are:

  • Fully designed documents (digital or for print)
  • School signage
  • Branded photo boards
  • Branding assistance
  • Logo design
  • Printing service

External Marketing Team

Whether you have an existing team who need an extra hand or sounding board, or no department at all, iTCHYROBOT can help. We can work with, or as, your marketing team to strategise, implement and advise to help you reach your marketing goals.

What’s Included

Depending on your situation and requirements, the package will vary, but could include:

  • Listening and providing advice regarding on-going/prospective marketing campaigns
  • Strategising and planning future campaigns
  • Implementing marketing campaigns that your Trust, or us, have developed
  • Day-to-day tasks (i.e. social media posting, newsletter creation)

Custom Packages

Whatever web or marketing services your Multi Academy Trust requires, we can provide and put into a package!

Get in touch to see how we can help.

School Solutions

Branding

Ensuring a professional and consistent brand for your school. Will support any marketing strategy your audience will be familiar with your brand.

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School Websites

Your school website is one of the key places a prospective parent will visit to find out more about your school. Ensuring your website reflects your school and key messages are tailored to prospective parents and carers is a must.

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Marketing Strategy

Using smart strategies to reach your target demographics online, as well as physical activities to get in front of people will allow you to maximise potential admissions. We can work with you to create a marketing plan to increase enrolment.

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Social Media

Knowing what channels your target market are using and targeting them with key messages can be a cost effective way of market-ing your school to prospective parents & carers. Our team can support you to plan your content and design effective social media campaigns.

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PPC

In a competitive marketplace, where schools are competing for pupils, just designing and launching a website may not be enough. If you want to give your website that extra BOOST, you can utilise many paid advertising solutions that support your goal to the top of the search engines.

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