Thank you for taking the time to join us for this Live webinar.

Just in case you need a refresh, or if you couldn’t attend the session, please find below a recording of the webinar.

Access to your Communication Toolkit

You’ve watched the session. Now here’s the part where it gets practical.

This toolkit is designed to help you take everything we covered – the two audiences, the four challenges, the website framework and apply it directly to your school. It’s not a reading document. It’s a working document.

Work through it with your SLT or office team at the start of a term, and you’ll come away with a clear plan, named owners and a much better sense of what to prioritise.

Communication Toolkit

What’s Inside

1. Two Audiences, Two Conversations A clear framework for understanding the difference between what prospective parents and current parents need from your school and why treating them the same is one of the most common communications mistakes we see.

2. Communications Self-Audit A structured audit covering six areas – channels and tools, parent preferences, internal processes, new parent communications, content planning, and compliance and oversight. Designed to show you quickly where the gaps are.

3. Website Framework The five pillars – Visibility, Clarity, Reassurance, Conversion and Follow-up applied directly to your school website. Use it to sense-check what’s working and what isn’t.

4. Parent Survey Template A ready-to-use 12-question survey covering general satisfaction, preferred channels, communication frequency and open feedback. Includes guidance on how to share results back with parents and close the loop.

5. School Communications Plan A fillable one-page plan with columns for audience, what they need, channels, frequency and named owner. The single most useful thing you can have written down before the start of a new term.

6. Your Top Three Actions A structured action-planning page – one quick win you can do this week, one medium-term goal, one longer-term improvement. Designed to be shared in your next SLT or admin meeting.