SUBMIT A SUPPORT REQUESTModernising the Alliance Brand and Building a Purpose-Driven Web Presence
Alliance Psychological Services provides vital mental health services across Teesside, supporting children, young people, families, adults, and schools.
With a growing range of services and audiences, Alliance needed a digital presence that better represented who they are, how they help, and the value they offer to the community.
They partnered with iTCHYROBOT to redesign their brand and build three dedicated websites that could each speak directly to a specific audience—while still feeling connected as part of the same trusted organisation.
Our work also included the modernisation of the Alliance Core and Children’s Services brand along with a fresh and professional identity for their private and commercial services.
Our Goals
Redefine and modernise the Alliance brand with a focus on inclusivity and individual care
Create a distinct visual identity for Alliance Plus as a premium offering
Develop three interconnected websites to represent the organisation’s core services
Improve access to information for different user groups including schools, families, professionals, and commissioners
Ensure safe, secure, and scalable hosting and site management
What We Delivered for Alliance Pychological Services
Three websites with shared structure and navigation principles tailored to unique audiences
A redesigned logo featuring a human figure, symbolising person-centred care
The new Alliance Plus brand using a gold colour palette to denote premium services
Illustration-led design using custom artwork by a local artist from within the Alliance team
Simple navigation structure that enables users to easily find services, schools, and support pathways
Integrated blog and news feeds to support updates, events, and wellbeing content
Testimonials and case studies to build trust and highlight impact
A ‘School Finder’ tool to support families in connecting with local services
Secure hosting and ongoing support to ensure uptime, compliance, and peace of mind
Project Outcomes
Alliance Psychological Services now benefits from a unified and recognisable brand across all its digital platforms. The three new websites reflect the organisation’s commitment to quality, accessibility, and community connection. Users can more easily find relevant services, refer themselves or others, and engage with resources. The Alliance Plus platform is positioned to support further private and commercial growth.
If you ae an education focused business and would like to discuss enhancing your online presence, we would love to hear from you.
You can get in touch with our friendly and knowledgeable team, by getting in touch below.
