SUBMIT A SUPPORT REQUESTA short, practical 20-minute strategy session for school leaders concerned about pupil numbers.
With falling rolls affecting many areas, schools are increasingly reflecting on how clearly they communicate with prospective parents.
Often, the challenge isn’t quality.
It’s clarity.
Before a parent ever steps through your gates, they’ve already formed a perception — and your website usually shapes that first impression.
This short, practical session explores how admissions confidence and website clarity are closely connected..
In This 20-Minute Session, You’ll Discover:
- How parents actually research and choose primary schools
- The most common admissions gaps we see across school websites
- Why clarity matters more than volume
- A simple framework to assess whether your website reflects your strengths
This is not a marketing masterclass.
It’s a calm, reflective session designed to help you think clearly about how your website supports admissions.
Watch The Session Now
Entre your details below for instant access to the 20- minutes Admissions Strategy Session
Who is this session for?
Headteachers reviewing visibility and positioning
School Business Managers approaching website contract renewal
Senior leaders wanting their website to reflect current vision
Schools concerned about admissions confidence
No marketing experience required.
About the Presenter
Rebecca Lambton is the Marketing Director at iTCHYROBOT Schools and works closely with primary schools, secondary schools and trusts across the UK.
Her work focuses on helping schools communicate more clearly and confidently with parents, prospective families, governors and the wider community — without adding unnecessary pressure or workload.
This session is based on real conversations with schools and reflects the practical communication challenges they face every day, particularly around websites, consistency and clarity.
