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What Makes the Best School Websites? A Guide for Schools That Want to Stand Out
First impressions matter – especially online. When a parent, prospective staff member, or Ofsted inspector lands on your website, what do they see? Is it welcoming, easy to navigate, and packed with helpful content? Or is it cluttered, out of date, and hard to use on a mobile?
The best school websites act as the digital heartbeat of the school. They don’t just look great – they work hard, support families, reduce admin and reflect the school’s unique personality.
In this blog, we’ll break down the features that make the best school websites so effective, and how your school can get there.
1. Clear, User-Friendly Navigation
If users can’t find what they need in under 30 seconds, they’ll leave frustrated. The best school websites have intuitive menus, clear signposting and mobile-friendly layouts.
Top Tip: Keep your main navigation to 5–7 key areas. Use parent-friendly language (think “Lunch Menu” over “Catering Provision”).
2. Visually Appealing, Reflecting the School’s Brand
The best websites showcase what makes your school special. That might be your values, community spirit, curriculum, or creativity.
Top Tip: Use real photography wherever possible. Authentic visuals connect far better than stock images.
Looking for Inspiration?
Take a look at some of our recent school website designs
3. Mobile-First Design
Most parents will access your website via a smartphone. If your website isn’t mobile-friendly, you’re losing engagement.
Top Tip: Test your homepage on multiple devices and screen sizes. Can you access term dates or contact info without pinching and zooming?
4. Integrated Tools That Save Time
The best school websites are functional. That means:
- Built-in absence and contact forms
- Parents evening booking systems
- Event calendars and news feeds
Top Tip: Choose a provider (like iTCHYROBOT!) that includes these tools as standard, not paid extras.
5. Ofsted-Ready and Fully Compliant
A good-looking website is no use if it’s missing statutory content. The best school websites include everything inspectors need to see.
Top Tip: Regularly audit your site using the DfE’s checklist – or ask us to review it for you.
6. Showcases School Life and Celebrates Success
A dynamic school website is alive with activity. That might be class updates, celebration posts, or galleries of recent trips.
Top Tip: Make it part of your routine to update the site weekly with news, photos or events. It keeps families engaged and proud.
Final Thoughts…
The best school websites balance beauty, function and authenticity. They act as a communication hub, an admin tool, a marketing channel and a celebration space.
If your current site is missing the mark, don’t worry – we can help.
