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I don’t have to convince you that social media is one of the main forms of communication in this decade – like it or hate it, it is here and should be exploited as much as possible. AND IT’S FREE! How are you using social media to raise awareness of your school outside of your current stakeholders? Facebook in particular has created a fantastic advertising portal whereby all target markets can be identified and targeted through effective advertising based on their age, location, hobbies and interests. The cost of advertising through Facebook is also significantly cheaper than mainstream advertising in […]