I don’t have to convince you that social media is one of the main forms of communication in this decade – like it or hate it, it is here and should be exploited as much as possible. AND IT’S FREE!

How are you using social media to raise awareness of your school outside of your current stakeholders?

Facebook in particular has created a fantastic advertising portal whereby all target markets can be identified and targeted through effective advertising based on their age, location, hobbies and interests. The cost of advertising through Facebook is also significantly cheaper than mainstream advertising in newspapers or magazines and what’s more the statistics and measurements of success are readily available to you.

Try a mini campaign using Facebook ads, create an effective advert and select your target audience, monitor the reach and engagement with your advert and opt to boost this ad if it is proving to be successful.

If you would like to start using Facebook ads – take a look at our helpful guide.

Where next?

Tip #4 Make your website a selling tool

Tip #6 Go out into the community