SUBMIT A SUPPORT REQUESTUnderstand what your visitors are trying to achieve.
Traditional website analytics tell you how many people visited your website.
User Insights tells you what they were trying to do.
By anonymously analysing visitor journeys across your website, User Insights helps schools identify the information people are looking for, understand where they struggle and make informed decisions to improve communication.
Whether it’s prospective parents researching admissions, Ofsted reviewing statutory information or families looking for SEND support, you’ll gain a much clearer picture of how your website is really being used.
What can User Insights show you?
Visitor Journeys
Discover the routes visitors commonly take through your website.
For example:
Admissions → Uniform → Term Dates → Contact Us
or
Safeguarding → Policies → SEND → Attendance
These journeys help you understand the questions visitors are trying to answer.
Communication Insights
Understand what matters most to your school community.
See which topics attract attention during key times of the year, helping you plan communications more effectively.
Popular Pathways
Identify which sections naturally work together and where users expect to find information.
Perfect for improving navigation and making important content easier to discover.
Hidden Opportunities
Spot pages that visitors frequently abandon.
Identify information that’s difficult to find.
Discover where additional signposting could improve the user experience.
Why Schools Love it
Understand visitor behaviour instead of just traffic.
Support continuous website improvements.
Inform communication strategies across your school.
Fully GDPR-friendly.
Improve website navigation using real evidence.
Make important information easier to find.
No personal data is collected.
Imagine knowing this…
Imagine receiving an alert that shows a visitor has:
- Read your statutory information
- Downloaded several policies
- Visited your safeguarding page
- Viewed your SEND information
- Finished on your admissions page
That’s more than analytics.
It’s insight.
While you never know who that visitor is, understanding these patterns helps you identify trends, improve communication and ensure the right information is easy to find when it matters most.
Built into your iTCHYROBOT website
There are no complicated dashboards to configure or external analytics platforms to learn.
User Insights is fully integrated into your iTCHYROBOT website, giving your team meaningful information that’s easy to understand and even easier to act on.
Because your website shouldn’t just tell people about your school.
It should help you understand your audience too.
Ready to see your website differently?
Discover how User Insights can help your school make better decisions through meaningful website intelligence.
