Your Website as Your Digital Reception: Why Every School Needs a Parent FAQ Page

Your school office staff are superheroes – juggling calls, queries, emails, and admin every day. But how many of those daily interruptions are simple, repetitive questions that could be answered in seconds if parents had easy access to the right information?

That’s where a well-structured FAQ (Frequently Asked Questions) page on your school website comes in. It’s one of the simplest and most effective tools to reduce office workload, empower parents, and improve your overall school communication.

Why an FAQ Page Works

An FAQ page acts as your digital reception desk – open 24/7, ready to answer the most common parent questions without needing to pick up the phone. And it’s not just for new starters. Current parents also benefit hugely from a centralised hub of everyday answers.

Done well, an FAQ page:

  • Reduces call and email volume to the school office
  • Increases parent confidence and independence
  • Ensures consistent, accurate information is always available
  • Supports new starters during transition
Image of Parent FAQ questions on school website

Top Questions to Include:

Every school is unique, but most parents tend to ask the same core questions. Here are some key topics to consider adding:

School Day & Term Times

  • What time does school start and finish?
  • When are INSET days and term breaks?

Uniform & Equipment

  • What is the school uniform policy?
  • Where can I buy uniform items?

Lunch & Snacks

  • What are the lunch options and how do I pay?
  • Can my child bring a packed lunch?
  • What is your policy on snacks and allergies?

Attendance & Absence

  • How do I report my child’s absence?
  • What do I do if we’re late or need to collect early?

Pastoral & SEN Support

  • Who do I speak to if my child needs additional support?
  • What is the process for raising a concern?

Finding Information

  • Where can I find newsletters, event dates, and school updates?
  • How do I stay informed about what’s happening in school?

Where to Place It

Make your FAQ page easy to find. We recommend:

  • Linking it from the homepage or in the top menu
  • Including it in the new starters’ section
  • Sharing it in parent welcome packs and newsletters

And don’t forget to review it termly to keep it up to date!

You may wish to take a look at the one of our website for inspiration – iTCHYROBOT FAQs

How iTCHYROBOT Can Help

Every iTCHYROBOT website is designed to make content management simple. You can quickly add or edit FAQ pages through our user-friendly editor. And if you’re not sure where to start, we’re happy to support you with structure, wording and layout.