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A school website should feel like an asset.
It should support admissions, reduce unnecessary admin queries, build trust with parents and make compliance manageable. At its best, a well-designed school website works quietly in the background — guiding visitors, answering questions and reinforcing your school’s standards.
But over time, many school websites evolve without a clear strategy. Pages are added, policies are uploaded, navigation expands, and ownership becomes unclear. It rarely happens intentionally — it simply grows.
Here are five signs your school website may not be working as hard as it could.
1. You Avoid Updating It
If updating your school website feels stressful, confusing or overly time-consuming, that’s often the first indicator something isn’t right.
A well-structured school website design should feel intuitive. You should know where key pages sit, how to edit them and feel confident managing content. If changes feel risky or complicated, it may be a structural issue rather than a capability issue.
The right platform and the right support should make website management straightforward for school leaders and admin teams.
2. Parents Email for Information That’s Already Online
One of the clearest signs your school website isn’t working effectively is repeated admin queries for information that already exists online.
Term dates.
Uniform guidance.
Attendance procedures.
Contact details.
If parents struggle to find key information, your website navigation or structure may need reviewing.
A high-performing primary or secondary school website anticipates common questions and makes essential information easy to access. Clear user journeys reduce frustration for parents and unnecessary workload for your team.
3. It Doesn’t Reflect Your School Today
Schools evolve.
Leadership develops.
Values strengthen.
Facilities improve.
Curriculum grows.
If your website feels like a snapshot from several years ago, it may no longer represent your ethos accurately. This isn’t always about visual design, it’s often about messaging, structure and clarity.
Your school website is often the first interaction prospective parents have with your school. It should reflect who you are today.
4. Compliance Feels Reactive Rather Than Structured
School website compliance is not optional.
Statutory website requirements for schools including policies, safeguarding information, governance details and Ofsted-related content must be clearly published and easy to locate.
If compliance feels like a last-minute panic before inspection, your structure may need strengthening.
A well-built school website makes statutory content easy to manage, clearly organised and regularly reviewed. Compliance should feel controlled, not stressful.
5. You Wouldn’t Choose It Again Today
This is perhaps the simplest test.
If you were choosing a school website provider today, would you confidently select the same solution?
If the answer is yes, that’s reassuring.
If you hesitate, it may simply mean your needs have evolved. School website requirements change. Admissions pressures shift. Communication expectations grow.
Your website should evolve with you.
What a High-Performing School Website Should Do
A strong school website should:
• Support your admissions strategy
• Reduce unnecessary admin queries
• Meet statutory website requirements
• Strengthen school website compliance
• Reflect your ethos clearly
• Feel manageable for your team
It shouldn’t just “do the job.” It should work strategically for your school.
Not sure where yours stands?
Sometimes it’s difficult to assess your own website objectively.
That’s why we offer a practical school website audit — reviewing structure, navigation, compliance, messaging and usability against current school website requirements.
You’ll receive clear, constructive feedback on:
• School website compliance
• Statutory content visibility
• User journey and navigation
• Admissions positioning
• Content clarity
Because schools deserve more than “it’ll do.”
