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Making a lasting impression at your Primary School Open Day
Open Days are your school’s shop window and a chance to make the best possible impression on prospective families. But with every school in your area doing the same thing, how do you make sure yours stands out?
Here are some practical ideas to help you run an event that’s not only smooth and well-attended but leaves parents remembering your school long after the visit.
1. Promotion Matters
- Think about where your parents are. Facebook, Instagram, and local community groups are powerful channels.
- 💡 Don’t forget Facebook Events – they’re free to set up, easy to share, and when parents click “Interested” or “Going” they’ll automatically get reminders. Ask current parents to share the event into local community groups to spread the word further.
- If you want something more structured, platforms like Eventbrite also work well for managing RSVPs and sending reminders and you can link it straight back to your website.
- And most importantly – check your website presence. Can parents find you easily on Google Maps? Do you have a dedicated Open Evening page with all the info in one place?
- Use your local area: banners, posters, and word-of-mouth from existing parents can be powerful.
2. Perfect the Run-Up
Start early! A structured timeline helps avoid last-minute scrambles. From getting the date live on your site to sharing parent testimonials online, build momentum in the weeks before the event.
3. Make Your Website Do the Work
Your website should be the central hub for your event. Create a simple landing page with all the key details:
- Event date, timings, and what to expect
- Photos and videos to give a feel for school life
- Online forms so families can register (and so you know who’s coming!)
4. Bring the Event to Life
On the day, give parents and children an experience to remember:
- Student and parent ambassadors to share real stories
- Interactive activities for children (something they can take home adds a lovely personal touch)
- Easy ways for parents to ask questions and feel welcomed
5. Don’t Forget the Follow-Up!
A thoughtful follow-up message can make all the difference. Thank families for coming, share resources they might have missed, and keep the relationship warm.
Want a full step-by-step planning guide?
We’ve created an Open Day Planning Toolkit with timelines, templates, and ideas you can copy straight into your school’s plans.
How iTCHYROBOT Websites Help:
With an iTCHYROBOT website, schools are already creating beautiful Open Day landing pages, embedding video, and using online forms for RSVPs – all from one easy-to-use platform.
