I hope you got on well yesterday with removing your old and out-of-date content. If you missed the post and want to remind yourself, please click here to take another look!
So today is all about user experience and, in particular the layout of your school website. Do you have many parents or stakeholders stating “I can’t seem to find the information I need” or, “the site takes me too long to find what I want?”
If this is the case, then today’s article is just for you…
If I was to say to your parents, “go and find where the year 5 curriculum overview is”. How easy would it be for them to find it? How many clicks would it take until they got fed up and rang the school to find out or worse still, didn’t bother to look any further? Do you think they would come back to the website should they need to know any further information?
Communicating with parents is vital in any school to ensure relationships are built and parents feel involved and if they can’t find the information they need quickly and easily then this can hinder that relationship.
So, what do you need to do? The first step is to take a look at your website now and, think of yourself as a parent, or even an Ofsted inspector. How many clicks does it take to get to the information you need?
In an ideal scenario, a visitor to your website should be able to find what they need within 2 clicks, if not, you may lose them forever. If that visitor is Ofsted and they don’t find that crucial piece of statutory information they need then this may affect your school in other ways.
Take a look at some of out helpful tips on how you may wish to set up your school website navigation to improve your stakeholders interaction with it.
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