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How can I get my school website found on Google?

It can be tough to get your school’s website seen by relevant stakeholders on Google and other search engines. There may be other schools that share your name that rank higher in searches, or you may be losing out on traffic to other local schools!

With over 75% of people not visiting the second page of Google when searching, it’s vital to be on that first page, ideally within the first 3 results, to get your school website seen. There are numerous ways of increasing your position, including search engine optimisation (SEO), Google My Business or Google Ads.

GET YOUR SCHOOL WEBSITE FOUND ONLINE

Search Engine Optimisation (SEO)

SEO is a method of following Google’s guidelines and best practices to encourage the search engine to view your website in a positive way and provide you as a high-ranking answer to users’ queries.

Google Ads

Google Ads is a form of pay-per-click (PPC) advertising that allows organisations to pay money in order to appear at the top of results pages for certain searches. This is a quicker version of SEO that is often carried out alongside it to get your school website found in the short term.

Google My Business

Ensuring your school has a business listing on Google means that it will be easily discoverable on both the results page (on the right hand side) and on Google Maps, making it much more accessible from a whole host of devices including smart phones.

Google Analytics

Whilst not technically used to get your school website found, Analytics provides you with a whole host of additional information that you can use to get a better idea of how your website is performing and being used.

Blog Articles

Making sure your school is visible should be a priority. Our blog is full of useful information to help you grow your knowledge on this.

Useful Resources

We’ll soon be launching a training course to upskill school staff and SBMs and enable them to carry out SEO on their own school site.


School Solutions

Branding

Your brand needs to reflect everything you say and do and a consistent brand is key to this. Getting found on search engines is brilliant, but you then need to focus on keeping your audience on your site by telling your brands story effectively and consistently.

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School Websites

Ensuring your website performs well on search engines is a key part of your school website infrastructure. The team at iTCHYROBOT focus on developing your website to maximise

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Marketing Strategy

What do you want your school to be found for? This all links back to the creation of a marketing strategy to support your school with identifying key messages and what you want people to know about your school.

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Social Media

A social media plan that brings your community to your school website should be part of your overall strategy. This will also have a positive effect on improving the number of visitors to your site, and in turn is seen as being a quality website for search engines.

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PPC

In a competitive marketplace, where schools are competing for pupils, just designing and launching a website may not be enough. If you want to give your website that extra BOOST, you can utilise many paid advertising solutions that support your goal to the top of the search engines.

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